With the advent of mobile computing, a lot more users are now using their smartphones or mobile devices to do searches on the Internet. In line with the recent changes, Google has dramatically improved their algorithm with a search engine that is better at understanding keywords being used so users get the right answers to their queries by getting useful, well-written content. Here are the top 3 things to keep in mind in order to get better rankings for your website.
1. Consider great quality content.
What we know of Hummingbird foremost is that it focuses on the context of a phrase rather than specific keywords. A more natural sounding content with a conversational but informative tone is recommended when writing content for your website. Articles that provide a more in-depth insight to user’s questions such as product reviews, instructional how-to’s, lists, and “what is” editorial pieces are certain to get to the top of a search engine’s rankings.
2. Update with mobile optimization.
Because Hummingbird is optimized for mobile use, results that are better displayed on devices such as responsive websites will get better rankings with search engines. This simply means a well-designed website that is friendly to mobile devices essentially gets recognized first. Have you ever noticed how results obtained from a mobile device differ from that made from using a desktop computer? When you create a content, be it for an email campaign or simply a blog post, do not discount the fact that users may be accessing your content from a mobile device.
3. Concentrate on Context over Keyword.
While keywords still remain an important fact when working with SEO and internet marketing, long-tailed keywords have made a resurgence due to users making more conversational searches and taking advantage of voice-activated queries especially those coming from mobile systems. New and emerging companies with new, informative and meaningful content can benefit from this as they have equal chances of getting higher rankings from search engines. Nevertheless, existing businesses can also further optimize their content especially if they have already invested in producing useful content with keywords in the past.
1. Consider great quality content.
What we know of Hummingbird foremost is that it focuses on the context of a phrase rather than specific keywords. A more natural sounding content with a conversational but informative tone is recommended when writing content for your website. Articles that provide a more in-depth insight to user’s questions such as product reviews, instructional how-to’s, lists, and “what is” editorial pieces are certain to get to the top of a search engine’s rankings.
2. Update with mobile optimization.
Because Hummingbird is optimized for mobile use, results that are better displayed on devices such as responsive websites will get better rankings with search engines. This simply means a well-designed website that is friendly to mobile devices essentially gets recognized first. Have you ever noticed how results obtained from a mobile device differ from that made from using a desktop computer? When you create a content, be it for an email campaign or simply a blog post, do not discount the fact that users may be accessing your content from a mobile device.
3. Concentrate on Context over Keyword.
While keywords still remain an important fact when working with SEO and internet marketing, long-tailed keywords have made a resurgence due to users making more conversational searches and taking advantage of voice-activated queries especially those coming from mobile systems. New and emerging companies with new, informative and meaningful content can benefit from this as they have equal chances of getting higher rankings from search engines. Nevertheless, existing businesses can also further optimize their content especially if they have already invested in producing useful content with keywords in the past.